Photography Museum Amsterdam (FOAM) organized a talk show with Amie Dicke, Jason Evans, Michel Mallard, Aynouk Tan & José Teunissen on Wednesday September 1st. It covered the subject fashion & art with the emphasis on fashion photography.
The passionate creative director Michel Mallard (also works for Vogue Hommes International) shared some interesting ideas regarding this topic. He explained that solely the top photographers like Steven Meisel and Steven Klein have the exclusive privilege to combine fashion with art (strictly in the Italian Vogue). All other photographers are subdued to the unwritten beauty rules of main stream fashion media. And these rules include marketing before art. He also explains this used to be very different. For example the photographer Melvin Sokolsky did his first test shoot for Harpers bazaar in 1963. It was a high fashion picture of a female model in a bubble. The test became the “Bubble” series of photographs depicting fashion models “floating” in giant clear plastic bubbles suspended in midair above the River Seine in Paris. The entire series included fashion and applied art at its best.
